BON APPETIT Dear Rosé, Sorry But I Need a Break. It Was a Good Ride.

I blame the Fat Jew. Because everyone is blaming him for something these days, right? But, honestly, when I see shot after shot of him swilling and shilling his line of White Girl Rosé, it’s hard not to think, “Hmm, maybe I should order something other than rosé this summer.”

I know. Can you imagine? What else is there!

The Fat Jew, of course, is just the tipping point. There was also the day I read on Grubstreet about the “devastating” rosé shortage in the Hamptons. This was just before I had lunch at one of my favorite new restaurants in New York, where they’re charging $95 for a bottle of Whispering Angel. (The Provençal rosé with the brilliantly-branded American name retails for about $20.)

Whispering Angel. A $20 bottle that has a mark-up of nearly four times its retail price in certain restaurants.
Whispering Angel. A $20 bottle that has a mark-up of nearly four times its retail price in certain restaurants.

By Adam Rapoport

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