I blame the Fat Jew. Because everyone is blaming him for something these days, right? But, honestly, when I see shot after shot of him swilling and shilling his line of White Girl Rosé, it’s hard not to think, “Hmm, maybe I should order something other than rosé this summer.”
I know. Can you imagine? What else is there!
The Fat Jew, of course, is just the tipping point. There was also the day I read on Grubstreet about the “devastating” rosé shortage in the Hamptons. This was just before I had lunch at one of my favorite new restaurants in New York, where they’re charging $95 for a bottle of Whispering Angel. (The Provençal rosé with the brilliantly-branded American name retails for about $20.)
By Adam Rapoport