DAME WINE- Does the color of a Provencal rosé wine influence its sales?

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The picture above has Whispering Angel in the middle of the lineup. Sorry that most of the wine is gone for the picture (you can look at the very bottom part and see the color), but the staff loves Whispering Angel. It is a very popular Provencal rosé with a very pale color. It is a rosé described by many as being one of the most elegant. Does the color play a part in that quality perception?

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2013 Chateau D’Esclans Cotes de Provence Rosé “Whispering Angel”
(Grenache, Rolle, Cinsault, Syrah, and Mouvedre -> do not have %) :
As a wine nerd you always want to pick the lesser known wine as one of your favorites….I have to give it to Whispering Angel, they know how to make an elegant rosé, no rough edges, smooth until the very end of the finish, very good length and nice complexity (mineral and floral notes)….always impresses the staff…. lightest color with the exception of the Petite Cassagne.