Shanken’s Impact Newsletter names for the second straight year Château d’Esclans a 2014 Hot Prospect brand !
We are extremely proud to announce that Shanken’s Impact Newsletter has named Chateau d’Esclans a 2014 Hot Prospect Brand. This marks the second consecutive year of being sighted as such. Impact also points to the rosé segment boosting French exports to the U.S. which, in three years, have gone from “a small presence to nearly one million cases.” Chateau d’Esclans Whispering Angel is acknowledged as a “market driver” underscoring this growth. This year, the brand is reportedly expected to deplete in excess of 100,000 cases.
A recent and promising contributory factor comes with the re-launch of the estate bottled Chateau d’Esclans bearing a new proprietary name with its 2014 vintage, Rock Angel. Conceived by brand owner, Sacha Alexis Lichine, the new name seeks to reinvigorate estate bottled Chateau d’Esclans and position it as a “trade up” from the highly successful Whispering Angel. The brand’s motto is “It all started with a whisper… now it’s time to rock!”
Moreover, and as stated by Bruce Hunter, Managing Director of Chateau d’Esclans’ Importer, Shaw-Ross International, “Rock Angel retails at about $35 a level up from Whispering Angel’s $22 but is still pocket book friendly.”
Rounding out the range at the super premium level, are the Chateau’s two prestige cuvées, Les Clans and Garrus which, at $65 and $100 respectively, demonstrate how great rosé can be.
The criteria for being a Hot Prospect Brand are as follows: depletions of at least 50,000 cases but not over 250,000 in 2014 and at least 15% depletions’ growth in 2014 and consistent growth in 2012 and 2013.
Twenty wines have achieved the select, Hot Prospect Imported Wine status of which Chateau d’Esclans is one of two French wines to make the list.
Part and parcel to what is being acknowledged here by Impact is that successful brand building doesn’t require enormous scale- just quality products that deliver value and provide a compelling message that is backed by marketers who maximize whatever resources are at their disposal.