FINANCIAL TIMES – HOW TO SPEND IT- In a classé of its own

A Russian oligarch has set out to create the most exciting and comprehensive wines and spirits emporium in the world – in the heart of Mayfair. John Stimpfig reports. Photographs by Alex Sarginson
“It would have been a bit more straightforward just to buy the blue-chip classics,” says Viner. “But we’ve consciously gone for rare, desirable and eclectic wines as well, to make it even more unique and exciting.” A typical example is Château d’Esclans’ barely-known vin rouge Déesse (from £29). Viner has monopolised the entire UK allocation of 12 magnums.
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