MARKET WATCH Whispering Angel Launches New Packaging For Rock Angel Rosé

Rock Angel (second from left) from Château d’Esclans has introduced a new label and a more contemporary look. Led by Whispering Angel, the Château d’Esclans range depleted 118,000 cases in the U.S. market in 2015.

Leading Provence rosé producer Château d’Esclans is debuting new packaging for the 2015 vintage of its Rock Angel estate-bottled rosé. The new design features a smaller Château d’Esclans logo and more prominent Rock Angel imagery, including a black and white drawing by artist Hello Von of two women with wings on their heads and arms. The new look is meant to present an edgier alternative to the company’s flagship Whispering Angel rosé. Previously known as Château d’Esclans rosé and rebranded as Rock Angel just over a year ago, the estate-bottled wine was fermented in a combination of 600-liter French oak barrels and stainless steel.

Rock Angel ($35) is part of a portfolio that includes Whispering Angel ($22), as well as prestige cuvées Les Clans ($60) and Garrus ($100). Imported by Shaw-Ross International, the Château d’Esclans range grew 55 percent to 118,000 cases in 2015, according to Impact Databank. The company expects to produce 415,000 cases this year, with about 200,000 shipping to the United States. Now one of the top 10 French wine labels in the U.S. market, Château d’Esclans accounts for roughly 20 percent of all Côtes du Provence rosé sold in the United States.