Interview: Bruce Hunter, Managing Director, Shaw-Ross International Importers

Florida-based Shaw-Ross International has caught fire in recent years as the importer of Chateau d’Esclans, whose Whispering Angel brand has spearheaded the Provence rosé boom in the U.S. market.

SND: What is the sweet spot in terms of pricing within your imported wine portfolio currently?

Hunter: The $15-$20 tier is doing very well for us. Whispering Angel is at $20-$22, and this year we’ll probably do about 300,000 cases, growing almost 100,000 cases from last year. The next level for premium rosé will be in the $30-$35 range. In the case of Château d’Esclans, it will be Rock Angel rosé.