SHANKEN NEWS DAILY – News Briefs for May 28, 2015

4 rosés

With the rosé market heating up, one of the category’s key brands is getting a makeover. Provence’s Chateau d’Esclans is rebranding its namesake estate bottled rosé as Rock Angel, beginning with the 2014 vintage, which rolls out in June. The renaming of d’Esclans estate rosé links it more closely with its well-known sister brand, Whispering Angel ($22), one of the rosé market’s fastest-rising players. Along with the name change, the new Rock Angel ($35) saw a packaging redesign created in partnership with London-based firm Design Bridge. In addition to Rock Angel and Whispering Angel, the d’Esclans portfolio includes two prestige cuvées, Les Clans ($65) and Garrus ($100).

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