SHANKEN NEWS DAILY ONLINE

News Briefs for April 17, 2018

Chateau d’Esclans is extending its rosé portfolio with the launch of The Palm by Whispering Angel. A blend of Grenache, Cinsault and Syrah sourced from Côteaux d’Aix-en-Provence, The Palm retails at $15 a 750-ml., slightly below Whispering Angel’s flagship rosé, which sells at around $22. Driven by the success of Whispering Angel, Chateau d’Esclans’ U.S. volume rose 58% to 315,000 cases last year, according to Impact Databank. With the launch of The Palm, d’Esclans and U.S. importer Shaw-Ross International will look to further extend the brand’s appeal by entering the popular $10-$15 area of the wine market.