Impact’s “Hot Brand” List Salutes The Industry’s Top Growth Drivers
Rosé expressions have also led Hot Brand newcomer Chateau d’Esclans to a wide audience. Known for its Whispering Angel rose, Shaw-Ross International’s Chateau d’Esclans jumped 57.5% last year to 315,000 cases. The brand was instrumental in reigniting the French rose category in the U.S. and, at $20- $22 a 750-ml. for the core Whispering Angel, it’s also among the more upscale Hot Brands on the list. Looking ahead, the company is betting big on its higher-end offering Rock Angel ($30- $35) which is expected to help drive premiumization for the d’Esclans franchise over the next few years.