With world-class wine and lavender fields for miles, the South of France is what travel dreams are made of. And while the region’s plentiful boutique inns are nothing if not charming, private homes refurbished with the amenities offered by luxury hotels—Wi-Fi, screening rooms, tailor-made excursions—have become the accommodations du jour. “People are looking for the quality service of high-end hotels in the comfort of private-home surroundings,” says David Rich-Jones, a British property developer whose $57,000-a-week Provençal villa, La Bergerie, was built on land formerly belonging to the 18th-century aristocrat Charles Bouge.
Rich-Jones’s privately staffed villa has six bedrooms with en suite bathrooms, an outdoor kitchen and three and a half acres of lushly landscaped gardens. An on-site concierge will arrange for sails to Cap D’Antibes aboard a chartered yacht or visits to nearby Château d’Esclans, producer of Whispering Angel rosé, a summer mainstay in the Hamptons across the pond.